Journal

Original character development to elevate brand value.

Design Lab

Character Design

2024

.

06

.

18

The importance of original characters

Original characters are a key element that gives brands and content a unique identity. Attractive characters help increase brand awareness and fan base by engaging viewers and building emotional connections.

‍

Establishing a concept

Before we start designing characters, we'll clarify the following points.

Purpose and target: Decide what your character is aiming for and who it will be addressed to. Since the design direction changes depending on the target audience, we will create a detailed profile.
Character personality and background: Think about the character's personality and backstory. This creates consistency and depth in the design.

Sketches and prototypes

Once the concept is settled, it's time to sketch.

Rough sketch: Create multiple rough sketches to determine the basic shape and posture of the character. At this stage, we freely share ideas and explore various possibilities.
Prototype creation: Create more detailed prototypes based on selected rough sketches. Prototyping is an important step in materializing character coloring and details.

Design refinement

Once the prototype is complete, we will refine the design.

Gather feedback: Gather feedback from team members and target audiences to find improvements.
Add details: Add details to highlight your character's characteristics. Costumes, accessories, facial expressions, etc. are devised to give the characters a sense of life.

Digitization and final adjustments

The hand-drawn design is digitized using digital tools, and final adjustments are made.

Choose a digital tool: Use the right design tool, such as Adobe Illustrator or Photoshop, to digitize. This ensures character scalability and color consistency.
Final check: Make a final check on the digitized character and make minor adjustments as needed. Pay particular attention to color, balance, and detailed finish.

Utilization and deployment

The completed original characters will be used in various media and platforms.

Marketing and promotion: Use characters in advertisements, social media, websites, etc., to raise brand awareness.
Merchandise development: We will create character goods to expand our fan base and monetize it. It can be developed into a variety of items, such as T-shirts, stickers, and stuffed animals.

For design and work inquiries to Northis, click here