Kitajima Shokai Corporation, a small motorcycle parts wholesaler with a rich history in Kanagawa Prefecture, embarked on an impressive journey of market expansion. This transformation came through a two-pronged approach: domestically, they leveraged e-commerce channels for parts sales, while on the global front, they stoked overseas demand through an online presence. For the first time in decades, the company breathed fresh life into its corporate website, overhauling the service offerings led by their forward-thinking second-generation president—one of the motorcycle parts industry's pioneers in digitization.
With few existing materials, the bikes and parts featured on the site were meticulously recreated with 3DCG, capturing the essence of precision. Meanwhile, snapshots of the parts warehouse and other pivotal locations were deftly captured.
The site's design artfully mirrors the mechanical and geometric aesthetics inherent to motorcycle parts.
