In September 2023, Daisyo Co., Ltd., a trading company renowned for its expertise in flavors and food additives, exhibited at the ICBC (International Citrus & Beverage Conference) held in the heart of Florida, USA. To pique the curiosity and deepen the appreciation of Japanese citrus among local attendees with an affinity for Japanese flavors and fragrances, we crafted a dedicated LP for the event.
For the LP design, an original design was created that combines a Japanese pattern with a “Japanese citrus” motif, and the shape of sliced citrus fruits was combined to express overall roundness, and put together in Japanese-like colors.